We use the Meta Pixel, a tracking technology operated by Meta Platforms Ireland Limited (formerly Facebook Ireland Limited), 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Meta”).
The Meta Pixel allows us to track user behavior after they have been redirected to our website by clicking on a Meta advertisement. This enables us to measure the effectiveness of Meta ads for statistical and market research purposes and helps us optimize future advertising campaigns.
Data collected through the Meta Pixel is anonymous to us — we do not see the personal data of individual users. However, Meta may link this data to your Meta account and use it for its own advertising purposes, in accordance with Meta’s Data Policy: https://www.facebook.com/about/privacy/. This may allow Meta and its partners to show you ads on Meta and other sites.
The Meta Pixel also enables Meta to collect data about your visit to our website, such as your IP address, browser information, and actions taken on our pages (for example, whether you completed a purchase or filled out a form).
The use of the Meta Pixel and the storage of “marketing cookies” takes place only with your explicit consent in accordance with Art. 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future by adjusting your cookie preferences here.
Data may be transferred to Meta servers in the USA and other countries. Meta is certified under the EU-U.S. Data Privacy Framework (if applicable) or other suitable safeguards apply.
For more information about how Meta processes data, please visit Meta’s Data Policy at https://www.facebook.com/about/privacy/.